Why is "Yupʼik masks" trending?

Wikipedia Overview

Yup'ik masks are expressive shamanic ritual masks made by the Yup'ik people of southwestern Alaska. Also known as Cup'ik masks for the Chevak Cup'ik dialect speaking people of Chevak and Cup'ig masks for the Nunivak Cup'ig dialect speaking people of Nunivak Island. They are typically made of wood, and painted with few colors. The Yup'ik masks were carved by men or women, but mainly were carved by the men. The shamans (angalkuq) were the ones that told the carvers how to make the masks. Yup'ik masks could be small three-inch finger masks or maskettes, but also ten-kilo masks hung from the ceiling or carried by several people. These masks are used to bring the person wearing it luck and good fortune in hunts. Over the long winter darkness dances and storytelling took place in the qasgiq using these masks. They most often create masks for ceremonies but the masks are traditionally destroyed after being used. After Christian contact in the late nineteenth century, masked dancing was suppressed, and today it is not practiced as it was before in the Yup'ik villages.