Why is "You Are Here (2010 film)" trending?

Wikipedia Overview

You Are Here is a 2010 Canadian philosophical speculative fiction film written and directed by video artist Daniel Cockburn, which he also co-produced with Daniel Bekerman. Cockburn's first feature film is "hyper-inventive and categorically hard-to-describe", initially billed as a "Borgesian fantasy" or a "meta-detective story", and later as "part experimental gallery film and part philosophical sketch comedy." In You Are Here, Cockburn makes use of the techniques and concepts he had honed over the previous decade as an experimental video artist with "a narrative bent", and "works them into a complex and unique cinematic structure." The film mainly follows a woman searching for the meaning behind a series of audiovisual documents from other universes, seemingly left purposefully for her to find, some of which are shown as vignettes concerning figures such as the Lecturer and the Experimenter interspersed throughout the film. She finds so many of them that they fill a space which she calls the Archive, and herself its Archivist. In time, the Archive appears to resist her attempts at cataloguing and organizing it, and she receives a cell phone instead of the usual document, leading to a fateful encounter with others.