Why is "Stephen Formation" trending?

Wikipedia Overview

The Stephen Formation is a geologic formation exposed in the Canadian Rockies of British Columbia and Alberta, on the western edge of the Western Canada Sedimentary Basin. It consists of shale, thin-bedded limestone, and siltstone that was deposited during Middle Cambrian time. It is famous for the exceptional preservation of soft-bodied fossils: the Burgess Shale biota. The formation overlies the Cathedral escarpment, a submarine cliff; consequently it is divided into two quite separate parts, the 'thin' sequence deposited in the shallower waters atop the escarpment, and the 'thick' sequence deposited in the deeper waters beyond the cliff. Because the 'thick' Stephen Formation represents a distinct lithofacies, some authors suggest it warrants its own name, and dub it the Burgess Shale Formation. The stratigraphy of the Thin Stephen Formation has not been subject to extensive study, so except where explicitly mentioned this article applies mainly to the Thick Stephen Formation.