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This topic has appeared in the English Wikipedia rankings 1 time. It first appeared on 2026-04-25 and was most recently seen on 2026-04-25.
Michael Porter's generic strategies describe how a company can pursue competitive advantage across its chosen market scope. There are three generic strategies: cost leadership, product differentiation, and focus. The focus strategy comprises two variants—cost focus and differentiation focus—allowing the overall framework to be interpreted as four distinct strategic approaches.
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