Why is "Organizational ombudsman" trending?

Wikipedia Overview

An organizational ombudsman or ombudsperson ("ombuds") is a designated neutral or impartial dispute resolution practitioner whose major function is to provide independent, impartial, confidential and informal assistance to managers and employees, clients and/or other stakeholders of a corporation, university, non-governmental organization, governmental agency or other entity. As an independent and neutral employee, the organizational ombudsman ideally should have no other role or duties. This is in order to maintain independence and neutrality, and to prevent real or perceived conflicts of interest. Some organizations refer to an "ethics ombudsman", whose role focusses on real or perceived ethical violations and who can assist individual employees or departments to maintain an ethical approach to business issues when policies or business practices are being questioned.