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This topic has appeared in the trending rankings 1 time(s) in the past year. While it does not trend frequently, its appearance suggests a renewed or concentrated surge of public interest.
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Obliquity_(book) entered the ranking for the first time today at position #. This is its highest position ever recorded.
This topic has appeared in the English Wikipedia rankings 1 time. It first appeared on 2026-04-11 and was most recently seen on 2026-04-11.
Obliquity: Why our goals are best achieved indirectly is a book by economist John Kay. It was inspired by an observation of the successful pharmaceutical researcher, Sir James Black:I used to tell my colleagues that if they wanted to make money, there were many easier ways to do it than drug research. How wrong could I have been! In business as in science, it seems that you are often most successful in achieving something when you are trying to do something else. I think of it as the principle of ‘obliquity’.
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