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This topic has appeared in the English Wikipedia rankings 1 time. It first appeared on 2026-08-22 and was most recently seen on 2026-08-22.
On March 12, 1990, at the NFL's annual meeting in Orlando, Florida, the league new ratified four-year television agreements for the 1990 to 1993 seasons involving ABC, CBS, NBC, ESPN and TNT. The contracts totaled US$3.6 billion, the largest package in television history. This contract saw each network having rights to one Super Bowl telecast as part of the package. The fourth Super Bowl (XXVIII) was up for a separate sealed bid. NBC won the bid, and since they were last in the rotation for Super Bowl coverage in the regular contract, ended up with two straight Super Bowls. CBS is the only other network to televise two Super Bowls in a row. NBC, which had held XXVII, was the only network to bid on XXVIII. Previously, the league alternated the Super Bowl broadcast among its broadcast network partners, except for Super Bowl I; CBS broadcast Super Bowl II, then the league rotated the broadcast between CBS and NBC until 1985 when ABC entered the rotation when that network broadcast Super Bowl XIX.
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