Why is "Minamoto no Shunrai" trending?

Wikipedia Overview

Minamoto no Shunrai also Minamoto Toshiyori was an important and innovative Japanese poet, who compiled the Kin'yō Wakashū. He was the son of Minamoto no Tsunenobu (1016–1097); holder of the second rank in court and of the position of Grand Counsellor). Shunrai was favored by Emperor Go-Sanjo and to a lesser degree Emperor Shirakawa; in no small part for political reasons. At this time, the Fujiwara family dominated the country, and its branch, the Rokujō family, similarly dominated the court poetry scene; by favoring their rivals, the Emperors could thus strike back. Although Shunrai was passed over to compile the Goshūi Wakashū, Shunrai's angry polemical Nan Goshūi appears to have somehow convinced Shirakawa to have Shunrai compile the next imperial anthology, the Kin'yō Wakashū. This anthology, when completed, embroiled Shunrai in dispute, and his Kin'yo Wakashū was especially criticized with various uncomplimentary nicknames; Brower and Miner mention that one critic, Fujiwara no Akinaka wrote a now-lost ten-part work called the Ryōgyokushū which did nothing but mock and criticize the Kin'yō Wakashū.