Why is "Kubaba (goddess)" trending?

Wikipedia Overview

Kubaba was a goddess of uncertain origin worshiped in ancient Syria. Despite the similarity of her name to these of legendary queen Kubaba of Kish and Phrygian Cybele, she is considered a distinct figure from them both. Her character is poorly known. Multiple local traditions associating her with other deities existed, and they cannot necessarily be harmonized with each other. She is first documented in texts from Kanesh and Alalakh, though her main cult center was Carchemish. She was among the deities worshiped in northern Syria who were incorporated into Hurrian religion, and in Hurrian context she occurs in some of the Ugaritic texts. She was also incorporated into Hittite religion through Hurrian intermediaties. In the first millennium BCE she was worshiped by Luwians, Arameans and Lydians, and references to her can be found in a number of Greek texts.