Why is "Illusory conjunctions" trending?

Wikipedia Overview

Illusory conjunctions are psychological effects in which participants combine features of two objects into one object. There are visual illusory conjunctions, auditory illusory conjunctions, and illusory conjunctions produced by combinations of visual and tactile stimuli. Visual illusory conjunctions are thought to occur due to a lack of visual spatial attention, which depends on fixation and the amount of time allotted to focus on an object. With a short span of time to interpret an object, blending of different aspects within a region of the visual field – like shapes and colors – can occasionally be skewed, which results in visual illusory conjunctions. For example, in a study designed by Anne Treisman and Schmidt, participants were required to view a visual presentation of numbers and shapes in different colors. Some shapes were larger than others but all shapes and numbers were evenly spaced and shown for just 200 ms. When the participants were asked to recall the shapes they reported answers such as a small green triangle instead of a small green circle. If the space between the objects is smaller, illusory conjunctions occur more often.