Why is "Fishing lure" trending?

Wikipedia Overview

A fishing lure is any of a broad category of inedible, artificial fishing baits designed to be "fake food" that mimic the appearances of prey and thus attract the attention of predatory fish when angling. Lures come in many shapes and designs that impart different actions and vibrations, which appeal to fish's foraging/territorial instincts and provoke them into striking. Lure color, brightness or the metallic shine/flash alone may also contribute to fish striking a lure, but much of the time even clear hard or soft plastic lures will get struck as well as those made of fur, metal, wood, soft and hard plastic or skirts made of feather, rubber or silicone strands. Lures can be commercially made and purchased from tackle shops, or hand-made by anglers.