Why is "Englishisation" trending?

Wikipedia Overview

Englishisation refers to the introduction of English-language influences into other languages. English, as a world language, has had a very significant impact on other languages, with many languages borrowing words or grammar from English or forming calques based on English words. Englishisation is often paired with the introduction of Western culture into other cultures, and has resulted in a significant degree of code-mixing of English with other languages as well as the appearance of new varieties of English. Other languages have also synthesised new literary genres through their contact with English, and various forms of "language play" have emerged through this interaction. Englishisation has also occurred in subtle ways because of the massive amount of English content that is translated into other languages.