Why is "Endemic flora of the Chatham Islands" trending?

Wikipedia Overview

Although over 650 km (400 mi) from the main islands, the flora of the Chatham Islands is largely similar to the rest of New Zealand. About 400 of the 875 taxa attested in the Chatham Islands are indigenous to them; of these, only 47 are endemic to the islands. The endemic plants of the islands are divided between taxa related to those on the North Island and those with stronger links to the South Island and the subantarctic islands of New Zealand. The flora of the Chatham Islands were described from samples in the mid-1800s by botanists Joseph Hooker and Ferdinand von Mueller, neither of whom ever visited the islands, while Leonard Cockayne provided the first comprehensive Chatham Islands Flora in the early 1900s. The islands have become highly noted for their flora and fauna, attracting ecotourists. One endemic, the Chatham Islands forget-me-not, has become a botanical symbol of the islands due to its widespread cultivation in and outside New Zealand.