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This topic has appeared in the English Wikipedia rankings 1 time. It first appeared on 2026-06-22 and was most recently seen on 2026-06-22.
Edna Murphey was the creator of the Odorono brand of deodorant and originator of modern-day deodorant marketing strategies (1912). Murphey's father, Dr. Abraham D. Murphey, a physician, developed the liquid antiperspirant to help surgeons with sweaty hands. Edna subsequently found this antiperspirant useful on underarms and began marketing the product to women. There had been other previous deodorant/antiperspirant inventions previous to Murphey's, however, Murphey's was the product that became widely distributed. Murphey called the deodorant, Odorono (Odor-o-no) and started the company Odorono Co. At the time, antiperspirant products were not widely used, and Murphey was, for the most part, unsuccessful at selling the product in the office she rented in Cincinnati. Many potential users thought the item was either unnecessary, potentially harmful to their health, or that the red color of the product would damage their clothing.
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