Why is "Diffusiophoresis and diffusioosmosis" trending?

Wikipedia Overview

Diffusiophoresis is the spontaneous motion of colloidal particles or molecules in a fluid, induced by a concentration gradient of a different substance. In other words, it is motion of one species, A, in response to a concentration gradient in another species, B. Typically, A is colloidal particles which are in aqueous solution in which B is a dissolved salt such as sodium chloride, and so the particles of A are much larger than the ions of B. But both A and B could be polymer molecules, and B could be a small molecule. For example, concentration gradients in ethanol solutions in water move 1 μm diameter colloidal particles with diffusiophoretic velocities of order 0.1 to 1 μm/s, the movement is towards regions of the solution with lower ethanol concentration. Both species A and B will typically be diffusing but diffusiophoresis is distinct from simple diffusion: in simple diffusion a species A moves down a gradient in its own concentration.