Why is "Deerfield embroidery movement" trending?

Wikipedia Overview

The Deerfield Society of Blue and White Needlework was founded in Deerfield, Massachusetts, in 1896 by Margaret C. Whiting and Ellen Miller. They formed the society in 1896 as a way to help residents boost the town's economy by reviving American needlework from the 1700s. It was inspired by the crewel embroidery of 18th-century women who had lived in the Deerfield, Massachusetts, area. Members of the Blue and White Society initially used the patterns and stitches from these earlier works, but because these new embroideries were not meant to replicate the earlier works, the embroidery soon deviated from the original versions with new patterns and stitches, and even the use of linen, rather than wool, thread. The society disbanded in 1926 for several reasons. Ellen Miller was in declining health; the trained stitchers were getting old and could not continue; Margaret C. Whiting's sight was fading; and, the design and quality of commercially produced items was increasing.