Why is "December 2017 North American winter storm" trending?

Wikipedia Overview

A winter storm, unofficially named Winter Storm Benji by The Weather Channel and Storm Zubin by the Free University of Berlin, impacted parts of the Southern, Mid-Atlantic, and Northeastern United States, and later across parts of Europe in December 2017. First developing as a low-pressure area in the Gulf of Mexico, the storm system impacted the Southern United States on December 8, producing rare snowfalls and causing travel impacts across the South. The low then moved northeastward, reaching the Big Bend and western Florida, while continuing to produce snowfall north of the low, across a narrow band stretching from Alabama to North Carolina. A second low-pressure area formed on December 9, producing snow across the East Coast of the United States, including parts of the Mid-Atlantic and Northeastern United States, before the low moved inland over Nova Scotia and the Maritimes the day after. After moving offshore, the low-pressure area strengthened, progressing over the northern Atlantic Ocean before moving over Sweden and Finland and dissipating.