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Cyworld (Korean: 싸이월드) is a South Korean social network service. Cyworld was originally part of SK communication, and became an independent company in 2014. Members cultivate relationships by forming Ilchon or "friendships" with each other through their minihompy. Avatars and "mini-rooms" are features of the service, which can make for a Sims-like experience.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.