Why is "Crackle tube" trending?

Wikipedia Overview

A crackle tube is a type of plasma lamp that is used most commonly in museums, night clubs, movie sets, and other applications where its appearance may be appealing for entertainment. Such a device consists of a double walled glass tube with a hollow center. The cavity between the inner and outer glass tubes is filled with thousands of small phosphor coated glass beads. A 5–14 kV transformer produces a low power gas discharge in the bead filled cavity, producing filaments of light that simulate lightning. Crackle tubes get their name not because of the sound they produce but rather because of the appearance of their internal behavior. The "lightning" is forced around and in between the phosphor-coated glass beads, due to the beads' dielectric nature. In so doing, the phosphor is excited by the electrical energy and fluoresces producing visible light. Like plasma globes, crackle tubes respond to touch; the filaments appear to be "attracted" toward the point of contact and usually become more luminous (brighter) as the electricity is grounded. The tubes are also filled with a noble gas like neon, argon, or xenon which acts as the electron transfer medium of the cavity. The gas is typically below atmospheric pressure.