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The collective cognitive imperative is an internal command or obligation felt by suggestible people that often drives their joining some group. Besides requiring the person accept the group’s belief system, it outlines culturally agreed on behavioral constraints and roles to be acted out. While the group is usually thought of as a formally well-defined one such as a tribe, church, cult, or commune, this imperative can be less rigorously connected to peer pressure—in which case it can apply to ill-defined groups like being "a cool person". It can likewise be related to joining the "winners" through "The Bandwagon Effect".
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