Why is "Christmas gift-bringer" trending?

Wikipedia Overview

A number of Midwinter or Christmas traditions in European folklore involve gift-bringers. Mostly involving the figure of a bearded old man, the traditions have mutually influenced one another, and have adopted aspects from Christian hagiography, even before the modern period. In Eastern Slavic countries, the figure is Father Frost. In Scandinavia, it is an elf-like figure or tomten who comes at Yule. In German-speaking Europe and Latin Europe, it became associated with the Christian Saint Nicholas. In some parts of Central Europe, there is a separate tradition of a young child or fairy-like being bringing presents, known as Christkind. Early modern England had Father Christmas, a character initially associated with feasting and good cheer, though he was not originally a gift bringer.