Why is "Central Balkan dialect" trending?

Wikipedia Overview

The Central Balkan dialect is a Bulgarian dialect that is part of the Balkan group of the Eastern Bulgarian dialects. Its range includes most of north-central Bulgaria, as well as the regions of Karlovo, Kazanlak and Plovdiv in southern Bulgaria, all the way down to the northernmost ridges of the Rhodopes. As a result of the mass population movements that affected eastern Bulgaria during the 19th and the beginning of the 20th century, the Central Balkan dialect is now spoken also in vast areas of northeastern Bulgaria. The most significant feature of the dialect is the pronunciation of Old Church Slavonic ѣ (yat) as or, depending on the character of the following syllable. The Central Balkan dialect lies at the foundation of formal Bulgarian. However, it is not identical to the standard language because many of its features derive from the Western Bulgarian dialects, including the Macedonian dialects, or are a compromise between Eastern and Western standard. The Central Balkan dialect includes a number of subdialects, e.g. Troyan, Lovech, Gabrovo, Karlovo, Kalofer, Tryavna, etc. which share many common features and yet have some differences.