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Bulgarisation, also known as Bulgarianisation is the spread of Bulgarian culture beyond the Bulgarian ethnic space carried out through educational and ecclesial campaigns, and, at times, policies of forced assimilation and emigration. Within the borders of modern-day Bulgaria, historic Bulgarianisation efforts were primarily, but not exclusively, directed at Muslims. There were also Bulgarianisation campaigns in present-day Greece, Kosovo, North Macedonia, and Serbia, particularly during the First and Second World Wars.
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