Why is "Bibek (Sikhism)" trending?

Wikipedia Overview

Bibek refers to a sectoral practice of some amritdhari Sikhs of only eating or drinking food prepared by them or by other Gursikhs, including only washing food with water drawn from a well by them, not eating fruits purchased at a market, or food prepared by their spouse. They are especially strict in observing the 5Ks, wearing them at all times. The practice is associated with the Akhand Kirtani Jatha, who follow it. Furthermore, they prepare their food in pure-iron or steel vessels. Also, Nihangs eat using sarbloh utensils. The practice is also associated with Tapoban. Randhir Singh, founder of the AKJ, stated:Without fully knowing the Rehat [practice] of a Gursikh, another Gursikh should not accept food from their hands. Further, one should not eat food made by them, nor should one share a Bata [cooking vessel] with them—this is forbidden for a Sachiyaar Sikh, and doing so is a very high Bibeki Karam. During the Amrit Sanchaar when all drink from the same Bata, it teaches us that we can only eat from those who keep the same Rehat as us.