Why is "Battle of Albert (1916)" trending?

Wikipedia Overview

The Battle of Albert is the British name for the first two weeks of British–French offensive operations of the Battle of the Somme. The Allied preparatory artillery bombardment commenced on 24 June and the British–French infantry attacked on 1 July, on the south bank from Foucaucourt to the Somme and from the Somme north to Gommecourt, 2 mi (3.2 km) beyond Serre. The French Sixth Army and the right wing of the British Fourth Army inflicted a considerable defeat on the German 2nd Army but from near the Albert–Bapaume road to Gommecourt, the British attack was a disaster, where most of the c. 57,000 British casualties of the day were incurred. Against the wishes of General Joseph Joffre, General Sir Douglas Haig abandoned the offensive north of the road to reinforce the success in the south, where the British–French forces pressed forward through several intermediate lines closer to the German second position.