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The Authority for Television on Demand (ATVOD) was an industry body designated by Ofcom as the "co-regulator" of television on demand (VOD) in the UK from 2010 until 2015. ATVOD was founded following a European Union directive on the regulation of audiovisual media. It was responsible for regulating on-demand services such as ITV Player and Channel 4's All 4, as well as paid-for content on websites which were deemed to be "tv-like". ATVOD's role with regard to VOD ended on 31 December 2015, when the function was taken over by Ofcom directly.
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