Why is "Assimilation and contrast effects" trending?

Wikipedia Overview

Assimilation and contrast effects describe cognitive biases in how individuals perceive and evaluate stimuli based on contextual information. The assimilation effect, also known as assimilation bias, occurs when people judge something as closer to what’s around it, making it blend in with its context. In contrast, the contrast effect happens when people see something as farther apart from its surroundings, highlighting differences instead. These effects are widely studied in psychology and influence how we form opinions, make decisions, and view others. For example, if a student scores 85% on a test in a class where everyone else scores around 90%, the grade might seem worse due to contrast, but if the class average is 70%, the same 85% might feel more impressive because of assimilation.