Why is "Aretine ware" trending?

Wikipedia Overview

Terra sigillata is a term with at least three distinct meanings: as a description of medieval medicinal earth; in archaeology, as a general term for some of the fine red ancient Roman pottery with glossy surface slips made in specific areas of the Roman Empire; and more recently, as a description of a contemporary studio pottery technique supposedly inspired by ancient pottery. Usually roughly translated as 'sealed earth', the meaning of 'terra sigillata' is 'clay bearing little images', not 'clay with a sealed (impervious) surface'. The archaeological term is applied, however, to plain-surfaced pots as well as those decorated with figures in relief, because it does not refer to the decoration but to the makers stamp impressed in the bottom of the vessel.