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The 1969–70 Dallas Chaparrals season was the third season of the Chaparrals in the American Basketball Association. Hagan was fired halfway through the season, and general manager Max Williams took over as the team's head coach for the rest of the season. The Chaps once again fell in the Western Division Semifinals, this time being upset by the Los Angeles Stars. After this season ended, the team attempted to gain more fans within the state of Texas since they no longer had the Houston Mavericks as in-state rivals now by playing games in both nearby Fort Worth and Lubbock under the moniker of the Texas Chaparrals in an attempt to gain a more regional fanbase for their sake. This experiment was done for only one season, and the team rebranded themselves back to being the Dallas Chaparrals before the following season after this one started.
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